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Privacy Policy

Privacy Policy

Privacy Policy 

MARIA by fifty recognizes the importance of protecting the privacy of your personal data. We have instituted strict policies and security measures to protect the information you provide us. Most of our processing of your personal data is necessary for us to perform our contractual obligations to you, and other kinds of processing rely on MARIA by fifty` legitimate interest for processing as set out below. If you have subscribed for membership with MARIA by fifty, some of the processing is based on your consent, as set out below.

Personal Data

MARIA by fifty will collect personal data from Users when Users place an order, subscribe to the newsletter, participate in a contest or promotion, respond to a survey or fill out a form.

MARIA by fifty may process the following data: name, date of birth, gender, email address, billing address, shipping address, city, postal code, country, phone number, payment details, details of purchases, details on returned goods, correspondence exchanged between customer and customer service, product and customer service reviews by Users, language, and sport interest. This information is used for creating the account of the User(s), for processing the orders, for supplying the ordered goods, for invoicing and for sending newsletters if the User subscribed to such newsletters.

Capturing user feedback

MARIA by fifty makes use of the services of third parties to capture feedback from its Users to improve the usability and experience of its Sites, email notifications, and services. MARIA by fifty would like your feedback on what parts of the Sites you like or what you would suggest improving. Additionally, MARIA by fifty might use the tools to conduct surveys to capture feedback about specific aspects of its Sites, email notifications or services. Neither MARIA by fifty nor these third parties will use your personal data captured with your feedback for any other purpose than mentioned in this Policy or on the survey. Any personal data (e.g. email, phone number, address, etc.) provided with your feedback will only be used by MARIA by fifty to contact you with further questions about your feedback, should MARIA by fifty deem it necessary. If you have any further questions relating to how your personal data is used, please contact

Providing product and customer service reviews

MARIA by fifty makes use of the services of a third party to invite Users to submit online reviews related to its products and customer service. This means that Users who have opted in to receive e-mail newsletters may receive an invite to conduct a review. If the User provides his/her consent to do so, MARIA by fifty can publish the review on its website under the name that is provided by the User. The User will also be enabled to provide an anonymous review.

Storage period of personal data

MARIA by fifty will store the personal data of a User for as long as necessary to deliver the order and for an additional period of four years after the transaction unless a longer storage period is required by law. MARIA by fifty will store the personal data of a User necessary for communication of newsletters ultimately one year after the relationship between MARIA by fifty and the User has ended or until the User requests MARIA by fifty to delete the personal data for this purpose.

How MARIA by fifty protects your information

MARIA by fifty adopts appropriate data collection, storage, and processing practices and security measures to protect against unauthorized access, alteration, disclosure or destruction of the User’s personal information, username, password, transaction information and data stored on or through the Sites.
MARIA by fifty uses the following security measures:
• Internal security policy which is implemented
• Physical access protection, including internal inspection
• Intrusion-alarm
• System and data access protection by e.g. user ID’s, passwords/pin codes, firewalls
• Access protection by keys or passes
• Data transmission protections
• Confidentiality agreements
• Data separation control
• Defence strategy as a protection against unauthorized modifications
• Data incident response plan
• Automatic logging of data access, including verification
• Verification of assigned authorities

Withdrawal of permission

The User has the right to opt-out of the use of his/her data by MARIA by fifty for newsletters or other direct marketing purposes at any time. The User may do so by clicking the unsubscribe option at the bottom of each newsletter or by contacting MARIA by fifty via 
Finally, the User has the right to request an overview of his/her personal data processed by MARIA by fifty and to request removal or correction thereof if they appear incorrect or irrelevant, by sending an email to customercare@mariabyfiftycom.

Providing and sharing your personal information

MARIA by fifty may share a User’s personal data with third parties including companies affiliated with MARIA by fifty, its logistics providers, workflow software supplier, email service provider, CRM provider, e-commerce platform provider and order management system provider if required to carry out the User’s purchases, returns, repairs, and complaints. MARIA by fifty may also use such third parties to send newsletters and other marketing/promotional communications and surveys to Users and to help MARIA by fifty operate the Sites. These parties are contractually bound by MARIA by fifty to only process data in accordance with MARIA by fifty’s instructions.

Third party websites

The Users may find advertising or other content on the Sites that link to the sites and services of MARIA by fifty’s partners, suppliers, advertisers, sponsors, licensors and other third parties. MARIA by fifty does not control the content or links that appear on these sites and is not responsible for the practices employed by websites linked to or from the Sites. In addition, these sites or services, including their content and links, may be constantly changing. These sites and services may have their own privacy policies and customer service policies. Browsing and interaction on any other website, including websites which have a link to the Sites, is subject to that website's own terms and policies.

Changes to this privacy policy

MARIA by fifty has the discretion to update this Privacy Policy at any time. MARIA by fifty will revise the updated date at the bottom of this page. MARIA by fifty encourages the Users to frequently check this page for any changes to stay informed about how MARIA by fifty is helping to protect the personal information MARIA by fifty collects.

Notification and contacting us

The processing of personal data by MARIA by fifty is notified with the Portuguese data protection authority under number 1630671.
If a User has any questions about this Privacy Policy or the practices of the Sites, the User can contact us: 
MARIA by fifty
This document was last updated on 25/05/2018


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